We believe in building relationships, building stories, building customers and building community. And, it all starts with a solid foundation.
We believe in listening to our clients. You know your customers, your product and your business. Let us put it all to work online.
You, the owner of a company, are at a coffee house or bookstore. You overhear a conversation about your product or industry. Praises. Complaints. Raw feedback. Wouldn’t you engage in the conversation?
That conversation is happening and you have the opportunity to join in, to listen. Facebook and Twitter have become the coffee houses and bookstores of today. Choose to listen.
Building a new website shouldn't be about price. It's a tool and an opportunity-a medium for your message.
We approach each client and project individually. We do projects big and small, on every budget. Get in touch and we can work out just the right set up for you and your business.
Marketing in a digital age is all about getting analog views onto the web, simple as that. Magazine ad to a web page. Billboard to a Facebook page. TV ad to a #hashtag.
A new tool in this never ending arms race is the QR code, short for quick response. This technology was originally developed by Denso Wave, a subsidiary of Toyota, as a new system to track vehicles during the manufacturing process.
Since its development in 1994, the QR code has gone mainstream. It's now used on everything from coupons to movie posters.
For a marketing strategist this is pure gold. Before QR codes, if a magazine reader saw an ad for a car they liked, there was no reliable way to move that reader to the next level of the conversation. I suppose you could hope they jumped on their computer right away and payed a visit to the proper website. They could jot down a note to visit that site later. But most likely, they kept some vague subconscious thought about the product or brand until they were struck by the same product or brand again in a more web friendly environment.
This is where the beauty of the QR code comes in. If that same magazine ad for, oh let's say a Toyota Prius, had a QR code printed on the page, readers could scan that image with their smart phone and be taken to a predetermined landing page to market that particular product.
Netflix, that scrappy little California start up that has become synonymous with red envelopes has been a game changer from the start.
They started by sending DVDs in the mail. At the time, late 90's for perspective, most people (myself included) were paying more for late fee's on movie they rented than for rentals and microwave popcorn combined. So basing a company on the single idea of keeping the movie as long as you want, for no additional cost was revolutionary.
This single, simple idea set Netflix on the side of the consumer. That single selling point said "We are with you, no more business as usual".
15 years and nearly 24 million users later, Netfilx has defined breaking the mold. Their core business is now streaming content direct to viewers. Sure, there is still a market for a physical disc in the mail. A good friend of mine streams tv shows and comedies, but has Blu-Ray sent to his house for high-def viewing.
Netflix has been, and still mostly is in-touch with a cutting edge audience. It's a certain corner of the market that has the tools needed for Netflix streaming (high-speed Internet + xbox360/Wii/appleTV/PS3/Roku/iPad/iPhone...).
This corner does not just have high-tech devices, they also function that same way online. They are more likely to be active on Facebook and Twitter. And here lies the problem: Netflix is not taking advantage of their awesome users on the social web.